“Because we've left our mark on this city - you just can’t see it. “It really struck me, this desire to find a way to mark our history,” Smith said. Now, Smith hopes that the LGBT MILWALKEE app can bring a sense of history and pride to a wider audience. “It's important to me as part of the LGBT community, and also knowing the history of this building as being the headquarters of the Gay Peoples Union and the Farwell Center,” Moss said. The app, which launches June 1, uses videos to highlight landmarks in LGBTQ+ history across Milwaukee, from former gay bars to historic protest sites.įor Bronze Optical owner Tim Moss, learning about the building’s past life helped drive him to invest back into the community - like by carrying glasses from LGBTQ+ designers and being the first sponsor for the LGBT MILWALKEE project.